For an image to look professional, you need to get studio lighting equipment and acquire some knowledge on how to use it right. Or a decent standard telelens Canon EF 24-70mm f/2.8L II USM - 1,600$.Īnd of course, the lighting. That’s why lenses that you use are much more valuable than camera itself.įor product shots you may need a special macro lens for small objects - Canon EF 100mm f/2.8L Macro IS USM - 700$. You need to help your camera “see” your products in a way you need it. You do not need to become a big spender and buy all the equipment, and photographers usually use one camera and a set of lenses for different product categories.īut if you are the thorough type, who needs to be in the know on all the nuance of the trade, AKA a control freak (sorry, just joking), then here is a small cheat-sheet table for you of the most popular devices used to create product pictures.Ī very important thing to remember: the camera itself is not a cure from blurry shots. That’s easier, and let’s be honest - cheaper. Ideally, it would be product photography professionals who do your product shots. What Camera Should Be Used To Take Product Photos For Shopify? From our decade-long experience and the authority as shopify photography experts, the investment into professionally made product images is considered by marketing professionals to be the most basic action with one of the highest returns across the spectrum. The correlation between quality product photography and sales stats is abundant. Advocacy > message to a friend > “There, catch the link, darl! Hand-made boho garments at the price of the mass market! Just don’t buy the cyan Brazilian style boho dress”Īt each of the phases of a conversion funnel, a potential customer can leave your website.Retention > email marketing > “What? special deal for members? Love the scarf too!”.Purchase > website product page > “OK, I do love Boho style, the price is right – so let me see: is it turquoise or cyan for me?”.Consideration > Facebook business page > “Let me zoom into this detail shot – is this a hand-made button?”.Awareness > Instagram ad > “What’s this gorgeous dress here?”.Product photography plays a role at every stage of a user’s journey: If you failed to capture the user’s attention, off they go to your competitor.īe it in social media, on your website's product page or a big ecommerce platform, like Shopify, Amazon or Alibaba. The attention span of an average internet user is literally estimated in seconds. You never get a second chance to make a first impression.
How Do Quality Photos Affect Your Sales & Conversions? So let's learn how to deal with it manually. We took a look but haven't find shopify photography plugin or shopify photography extension, suitable fot it.
Proper shopify image optimization leads to faster page load, lower bounce rate, higher conversions and top Google poistions. That means image is web optimized when it has the smallest size + required quality level, and has relevant image title, alt text and image description for Google image recognition. Image optimization is a set of actions with image size management and SEO fields in an image file. Now, that we looked at crime and punishment, it is time to define image optimization.
#SHOPIFY OPTIMIZE IMAGES DOWNLOAD#
Yep, if a website takes as long as 5 seconds to download, the bounce rate could be as high as 38%, with 4 second download time resulting in almost a quarter of all users giving up and anything under 3 seconds only has 10% of the users bouncing.īig ecommerce players like Amazon, share jaw-dropping estimates about the potential result of a 1-second delay in page speed: such a minor website speed slowdown would cost the company gargantuan $1,6 billion in annual sales. Have you personally ever bounced from a website, as it took too long to download? Who has the patience for it, right? No data is worth waiting for 5 seconds!
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